This purpose of this project is design an ad that promote the product for a specific group of audience. Where it promotes the product in hope for them to invest and buy the product.
I’ve designed this ad with the target audience as 24-34 year old, both male and female, who are in a relationship, and make more than $90,000 a year. With this specific group of audience in mind, I designed this ad for the company Lush, where they make luxury soap with natural ingredients.
I've used this photo of a couple. I was looking for a couple that look at each other, holding at each other, which promote the message of intimacy. And this picture is perfect for it. And I used the leaves on an olive tree to draw over the couple, which promote the message of natural.
I've used this olive tree because the tree root is strong and clear. And I used the Lush olive soap to fill it, where we can obviously see it's a tree, but we can also see their soap.
And of course, I have to use the picture of the actual olive soap that they have. This is seriously an amazing product, and the color of it is perfect for the design as well.
Yellow is the perfect color to contrast with green, so I decided to use yellow as a background. Which is also easy on the eyes. I've used the Lush font for a fun feel, as well as to represents the brand itself, where it matches perfectly. I also used Arial Black for my call to action, to match Lush logo. Along with the couple, where I think the intimate feeling will attract couples to want to buy it. And the design as a whole, where the couple is part of the tree communicate the message that "you are what you soap," and Lush soap is made out of natural ingredients, where it's unlike so many other brand of soap, it's best for our body. I've also designed the ad for both magazine and Facebook.
This design is perfect for my targeted audience, where those individuals having that amount of income would probably want luxury soap, or can afford them. And also value their relationship, as well as health. This is a fun project, and I am also glad I got to do that for a company that I love myself. It also helped me to think about things that truly stand for the product, and all the good reasons and philosiphy behind a specific brand.